Fashion Show 3.0
June 2012
In June of 2010, the livin loud fashion show was the start of the events. Its success lead to the Fashion Show 2.0 exactly one year later. The unique style had caught the eyes of the press and media, which led to Anton Alexander being featured in Midwest Fashion Week in Fall of 2011. We decided to bring another event, exactly a year later, to incorporate other designers and make a night of runway. This would introduce the first prototypes of Anton Alexander designer dress shirts. During all of this and two years of research on google and youtube, as well as many books, Anton has become the jack-of-all-traits. He learned fashion design, web design, photoshop, marketing, social media, event planning, and much more. During this timeframe, the name transitioned from Exotiq Apparel to Anton Alexander. This time, the full outfits and prototypes of the Anton Alexander label was introduced at the Fashion Show 3.0 in Fort Wayne, Indiana in June of 2012. The show was a success, as over 300 guests attended. Anton Alexander focuses on not only the latest trends but actually looks into the the future of men’s fashion. The goal is to create an entire new trend concept, sort of reinvent the wheel. Passion would fuel him to design menswear with a twist of his own personality. Thus Anton Alexander was born.
