Midwest Fashion Week Show
Fall 2011
In fall of 2011, Anton was approached to be a part of Midwest Fashion Week in Indianapolis, Indiana. As the only men’s wear designer, he figured it would be a great opportunity for the company. There were 13 Anton Alexander prototype outfits that were created for Midwest Fashion Week in fall of 2011.
Midwest Fashion Week (MFW) began in 2006. They saw the need for a Midwest outlet to showcase local, national, and international designers, models, stylists, and photographers.
Through the years, Midwest Fashion Week has expanded past the traditional Fall and Spring series of shows. Smaller, private events take place throughout the year with partners. These include; affordable fashion seminars, trunk shows featuring local designers and fashion shows.
A portion of the proceeds from each event in the Fall and Spring events is donated to a selection of local charities. The 2010 Spring fashion week generated over $70,000 for Indianapolis Down Syndrome. Giving back to the community is of great importance to the MWF team and will continue to be a priority in the future.
The vision of Midwest Fashion Week is to create an entire lifestyle of upscale sophistication that lives on throughout the year rather than just a few weeks of the year. The idea is to help Midwestern residents see that fashion is more than just clothes—it is everywhere and affects everyone. The art of fashion is present in theater, food, sports, music, fine arts, and more. The goal of Midwest Fashion Week is to explore these avenues by involving all walks to life, interest, income bracket, demographic, and more.
